Gracie Barra – Brazilian Jiu-Jitsu – Martial Arts – Jiu-Jitsu for everyone – Master Carlos Gracie Jr.

Jiu-Jitsu for Everyone

Advantages and Services

Since 1986 Gracie Barra has exceeded record breaking results! The level of innovation achieved has greatly contributed to immeasurable growth and professionalism of Brazilian Jiu Jitsu all over the world. Gracie Barra Association is a worldwide community of Jiu-Jitsu instructors, students and athletes. Our organization is built by over 400 schools in the five continents.

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The Gracie Barra school benefit by some or all of the items below:

Use of the Gracie Barra Brand

Gracie Barra is recognized by the Jiu-Jitsu and martial art communities as powerhouse for world class athletes and instructors. Our schools are recognized as a well structured, professional family oriented by people on the community we operate.

The member school is granted the exclusive right to use the Gracie Barra name on the region where it operates. GB Association gives the school an authorization to make use of the Gracie Barra brand and trademarks under specific brand and operating rules and guidelines.

Wholesale Discount on Gracie Barra Products*

A profitable proshop is a very important part of the operations of our member schools. Students and their families wear GB shirts, hats and uniforms with pride helping promote the GB lifestyle on their communities.

Member schools have access to training and relevant information on how to operate a GB proshop and have access to all Gracie Barra products at wholesale price. Moreover, member schools receive a comission from all purchases made by their students on GB Online store.

*Some of these services are restricted to premium schools located in the United States.

The Gracie Barra Method and Systems

Gracie Barra has developed successful business model to run a Jiu-Jitsu school. This model is in use by almost one hundred Gracie Barra schools worldwide and has delivered growth and teaching quality for thousands of students.

GB member schools have access to the GB Methods and Systems through a comprehensive School Operations Manual and the Gracie Barra Instructors Handbook that covers relevant information on areas like:

  • Jiu-Jitsu classes, curriculum and Programs
  • Sales Program
  • Marketing
  • Staffing
  • Business operations
  • Business planning

These two documents are powerful tools on the hands of member schools since they teach the staff of Gracie Barra schools how to successfully teach Jiu-Jitsu for everyone.

Training and Support*

To help member schools implement the Gracie Barra Method and Systems, Gracie Barra Association offers several training activities and support geared towards the school’s staff. Since the Gracie Barra Method and System is constantly updated our support group is a great resource for ongoing assistance and coaching on how to run different aspects of our school’s operations.

Here are the most important training and support activities member schools have access to:

  • Instructors Certification Program
  • Schools support Library: a database of videos and files to help them manage their schools and run a successful Jiu-Jitsu program. Here, instructors can find attendance cards, belt system, curricula, class structures, templates for promotional materials and much more.
  • Webinars on several aspects of our schools operations
  • Onsite Training
  • Initial Training Program
  • Consulting

*Some of these services are restricted to premium schools located in the United States.

Gracie Barra Certification Program

Gracie Barra Instructors must be certified by our association. All GB schools are expected to register its instructors at the Gracie Barra Instructors Certification Program so they can be updated on how to teach classes under the guidelines of GB.

Instructors who complete the certification program receive a GB Certification and can order a copy of the instructors handbook. Gracie Barra also issued certificates for those individuals who achieve the rank of a black belt under the GB Method and Systems.

High Quality Dollamur Mats for a more affordable price

Gracie Barra established a partnership with a Dollamur, a leading mat supplier, to provide GB schools with best quality training mats at an affordable rate. Through the GB-Dollamur Mat Program member schools can save up to 25% on mat costs. Dollamur is the official mat supplier for Gracie Barra Worldwide.

Barra Monthly Marketing Campaign*

Every month member schools receive a suggestive marketing campaign Kit. These campaigns aim at creating traffic and rewarding existing students for referrals and their support top their schools. The kit comes with several items like banner for facebook page, banner for website, poster for the school wall and more.

*Some of these services are restricted to premium schools located in the United States.

Barra Marketing Store*

To help member schools promote their programs on their communities, Gracie Barra created an online store dedicated to high quality and well branded advertising materials like fliers, posters, hand outs, guess passes and more. The Barra Marketing Store also provided member schools with relevant information on how to make the best use of advertising items to crreate traffic on to the school.

*Some of these services are restricted to premium schools located in the United States.

Cutting Edge Championsway School Management Application*

The management of a school with hundreds of students can be very complex without the use of a software. Gracie Barra and Championsway have partnered up to develop a Gracie Barra School Management Application customized to the needs of GB instructors and students. The software cost is reduced and brings great features like student billing, attendance tracking automated email campaigns, multiple location integration, marketing campaign tracking and lead conversion tracking.

*Some of these services are restricted to premium schools located in the United States.

GB School Online Marketing Program

To help our schools promote Jiu-Jitsu on their communities, Gracie Barra has put together a comprehensive and effective school online marketing program. The members who opt to join the program receive a impressive GB branded website customized to your school, site maintenance, Search Engine Optimization Support, and much more.


Gracie Barra is constantly upgrading its methods and systems. To effectively communicate the changes to schools and instructors, member schools have access to publications with information on different areas of the schools operations. Some of the publications that are currently available to order:

  • Gracie Barra Future Champions Program 3.0
  • Gracie Barra Instructors Handbook
  • Gracie Barra Instructors Trainee Handbook


A member school has access to a network of over 300 schools, hundresds of instructors and thousands of students. The most evident benefit of is to be able to train all over the world. Your students love that. A lot of our member schools find usefull to stay connected to other schools to exchange information, train together and build a storng competition team for local tournaments.


Member schools can rely on a designated regional director to access support and stay updated with GB’s policies and procedures. The regional leader is an important resourse for the schools to get advises from. They are also responsible for assuring consistency amoing the schools within the designated territory.

*Some of these services are restricted to regions where gracie Bara has a established regional office.

Real Estate Consulting & Support*

Available to member schools at no cost are Gracie Barra’s retail commercial real estate specialists who handle every aspect of the real estate process and add tremendous benefits and savings to the member school.

As soon as you are approved to become a GB member school, this included benefit gives you access to some of the country’s premier retail commercial real estate experts, who are also seasoned experts on the GB business model and requirements. Our specialists have an in-depth understanding of the retail markets, the needs of Gracie Barra franchisees and what it takes to create a successful premium school.

Gracie Barra’s exclusive commercial real estate consultants work hand and hand with our admissions department, ensuring a smooth process and avoiding the pitfalls common with outside brokers, those unfamiliar with the Gracie Barra model, and those who do not specialize in the intricacies of retail real estate.

  • Franchisee Interview and Needs Analysis
  • Market Research & Trade Area Analysis
  • Tenant Advocacy
  • Site Selection
  • Lease & Purchase Negotiations
  • Renewals & Relocation

*Some of these services are restricted to premium schools located in the United States.

Be part of the GB Family

Individuals that are currently running a BJJ School or are planing to implement a BJJ Program at their martial art school are eligible. Schools and instructors that identify with the GB Mission Statement, Core Principles and match the minimum requirements are welcome in the GB Family.

The 1st step is to fill out the APPLICATION FORM. The application will be evaluated and the applicant will be contacted within 5 business days.

Minimum Requirements

To become a part of the GB Family, you must comply with the set of rules and principles of good management and teaching practices established by the Gracie Barra Agreements

See below for some of the main requirements:

  • Monthly Fee: All Gracie Barra affiliates and Official Schools must pay a monthly fee to maintain membership benefits.
  • Rank: you must be at least a blue belt to become a Gracie Barra Affiliated School and at least a brown belt to become a Gracie Barra Official School and a Gracie Barra Premium School.
  • Training Uniforms: Official Gracie Barra Uniforms must be used by all students and instructors from Gracie Barra BJJ Schools. The Uniform Top and pants must have the same color during class.
  • Belt System: Every Gracie Barra BJJ School must follow the belt system from the International Brazilian Jiu-Jitsu Federation
  • Dojo Etiquette: Every Gracie Barra BJJ School should follow the Dojo Etiquette protocol provided by the Gracie Barra Company